Nokia AVA crowd analytics
New customer insights bring fresh business
Mobile operators possess immense amounts of data about their subscribers location and movements around the city. This information enriched with their age, gender and other habits, creates a treasure trove that will help operators access new revenue.
Nokia AVA Crowd Analytics helps operators create valuable insights of that data, and help operators monetize it.
Cities benefit from information about travel patterns so they can plan roads and transport schemes, parks, shopping malls, recreational buildings, offices or cirtical infrastructure such as schools, health clinics.
Transport networks want to adapt schedules, plan resources accordingly, and make network investments that will benefit travelers.
Businesses want to know where and how often their customers visit for shopping and leisure activities, allowing them to plan their locations and target promotions at the right people.
Out of home media companies can improve the value of their assets, providing more flexibility and better customer targeting to advertisers.
The Hospitality sector can better understand business and leisure traveller needs and entertainment providers can offer personalized services.
With Nokia AVA Crowd Analytics Operators can meet all these needs, turning data into new business opportunities.