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API economy

How can you transform ideas into revenue?

With secure, open networks that enable next-generation apps and value creation.

The API economy is a game-changing force, offering organizations unparalleled connectivity, data exchange and innovation potential that can significantly boost profitability.

APIs (Application Programming Interfaces) are the backbone of the economic paradigm known as the API economy. The API economy can positively impact your organization’s profitability by creating new value propositions, enhancing customer experiences, and enabling business innovation. A comprehensive API strategy will produce value, from the outside in, for digital organizations and their ecosystem partners. 

APIs expose data, services, and transactions, enabling assets to be shared and reused and leveraging internal and external creativity to spark new products and services as well as enhance existing ones. So far, APIs have been used to integrate various network capabilities (functions and applications) across layers to deploy, manage and efficiently operate networks. Their utility has evolved to provide unprecedented connections and data exchange for a wide range of applications, independent of their platforms, data formats, or underlying technology. The innovative capacity of APIs makes them an essential component of solutions that influence the organization's bottom line, leading to efficiency, growth, and innovation.

“A comprehensive API strategy will produce value, from the outside in, for digital organizations and their ecosystem partners.”

Ninety-two percent of business investments in APIs will increase or stay the same over the coming year, according to Postman’s 2023 State of the API Report.


APIs are seen positively by 56% of IT decision-makers as assets that help firms create better digital experiences and products, according to Postman’s 2023 State of the API Report.


About two-thirds of API professionals say they will use generative AI in their job, according to Postman’s 2023 State of the API Report.

Service providers

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  • To foster a thriving developer ecosystem, it is imperative to provide standardized, straightforward, and consolidated APIs that cover all network layer capabilities. This is preferable to having a range of diverse, complex, and numerous APIs.
  • Service providers should look into evolving the traditional stack to an integrated everything-as-a-service ecosystem and adopting an API-driven delivery model to increase revenue and reduce costs.
  • Cyber-risk considerations should be at the heart of your integration and API strategies. Build your APIs and programs with security in mind as a solid cornerstone for the applications they enable. A secure design ensures your API code and infrastructure are appropriately hardened.
  • Build a comprehensive developer portal to share your APIs with app developers, which enables easy onboarding and API discovery.
  • Consider scope control to manage API-level authentication and access management.
  • Develop a plan for API ecosystem management that will help create, secure, manage and monetize your APIs throughout their entire lifecycle.


What's next?

We are at the forefront of the API economy with our groundbreaking 'Network as Code' offering, which transforms the network into a truly programmable entity.

We are adapting to an ever-changing technology environment and continuously innovating our products, services and practices. We are helping companies unlock the potential of their network’s value by helping to simplify and abstract network capabilities to make them a part of applications and services developed through the innovation of an expanding ecosystem that will bring greater value to customers. 

Our envisioned architectural framework for 2030 is centered around the concept of network digital twins. These twins have the potential to consolidate and streamline a wide array of APIs, offering a meaningful solution to empower the developer ecosystem.