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Level up your broadband
with premium services for gaming
The gaming market is big. Really big. $250 billion will be spent on games, gaming services, and hardware in 20241, with around 80% of households playing online. And that usage is growing.
What do gamers need? Connectivity. High-speed, low-latency broadband to and throughout the home. And research shows that 78% of gaming service subscribers are willing to pay extra for a better broadband gaming experience2.
Little wonder, then, that more than a third of service provider executives believe that gaming offers their companies one of the biggest opportunities2. Delivering premium broadband for gamers is not only a profitable monetization opportunity – it sets your network performance apart from your competitors, which drives adoption, loyalty, and market share.
That’s a game you want to be in on.
The first-ever professional esports tournament over Wi-Fi
Nokia Apex Legends Invitational Tournament
The groundbreaking Nokia Apex Legends Invitational tournament took place on 31 May 2024 when 60 professional and amateur gamers from around the world all connected over Wi-Fi. It showcased a level of Wi-Fi performance never seen before and its potential to – literally – change the game.
Latency is the secret sauce. Low latency, but also consistent latency, is critical for gamers. A sudden lag of even a few milliseconds can be the difference between winning and losing.
The tournament highlighted the ability of Nokia's cutting-edge Wi-Fi technology to provide a low-latency, high-performance gaming experience. This marked a significant milestone in the evolution of esports, proving that wireless connectivity can match the demands of competitive gaming traditionally reserved for wired connections.
"I’ve been playing Apex Legends since the game came out, and to be participating in a tournament where the main focus is showing Wi-Fi in a competitive esports setting is kind of unreal. To see the power of Wi-Fi in the competitive scene is extremely exciting!"
Christian (aka Noko), Apex Legends Pro Gamer
Gaming, the last Wi-Fi frontier
NoaNet: delivering state-of-the-art gaming connectivity
US broadband service provider NoaNet perfectly demonstrates how fiber + Wi-Fi deliver for gamers, even in remote locations. With Nokia's advanced technology, NoaNet provide rural homes with the connectivity needed to participate in high-level esports competitions. These same service levels also deliver for rural businesses, industries, farmsteads, health centers, work-from-home families, and more.
“Getting high-capacity fiber access to the homes and businesses of our customers across the Pacific Northwest is only half the battle. We must also ensure they have reliable, high-performing whole-home Wi-Fi coverage.”
Chris Walker, Senior Executive Director, Infrastructure Strategy, NoaNet
Did you know?
78%
Gamers willing to pay extra for better connectivity 3
81%
Gamers willing to switch service provider for gaming-enhanced Wi-Fi 3
59%
Gamers willing to pay more than $100 for a high-end Wi-Fi device 3
Premium technology for premium, profitable services
Nokia Apex Legends shows how the right technology investments for your network unlock new monetization opportunities with premium, differentiated services that accelerate your ROI.
Nokia WiFi
Nokia intelligent WiFi Beacons – powered by Nokia Corteca, a home connectivity software suite that elevates the Wi-Fi performance – deliver unstoppable Wi-Fi for every corner of every home. Corteca applications can be installed directly on Nokia WiFi Beacons, providing enhanced features that boost ARPU and customer loyalty. Applications are available for super-low-latency gaming, whole-home cybersecurity, premium video streaming, and much more.
Next-generation PON
Great Wi-Fi inside the home needs to be matched by great connectivity to the home. Whether you’re deploying a new fiber network or upgrading an existing one, Nokia GPON, XGS-PON and 25G PON solutions enable you to bring ultra-broadband and Gigabit services to more people, more quickly, at the right cost for your business. With a future-proof, Nokia fiber PON network, you’re also ready for the fiber for everything era.
Connecting rural communities
The digital divide between cities and rural areas is closing. Companies like NoaNet rely on Nokia to bring high-speed broadband to remote locations. This connects customers to the people and things they love (like gamers and gaming) and unlocks opportunities in education, healthcare, and employment. Nokia offers complete solutions to deliver affordable Gigabit broadband to rural communities, boosting their prosperity, and can help you leverage government funding to achieve your goals.
1 Omdia Total Games Market Dashboard
2 Digital Consumer Service Provider Insights, 2021
3 Nokia’s ‘Apex over Wi-Fi’ poll, 2024
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