Cognitive analytics for customer insight
Always on, dynamic and responsive customer experience insights to improve net promoter score
Nokia Cognitive Analytics for Customer Insight gives you a complete view of customer satisfaction, revenue, and device and network performance. It helps you identify issues quickly and prioritize improvements based on their customer and business impact.
Your customers expect to consume any content on any device and enjoy superior network and service quality. To keep them happy, you need access to customer experience data and key performance indicators (KPIs). But this information is scattered across different teams within your organization.
Cognitive Analytics for Customer Insight provides Real-time Customer Experience Index that is relevant across operator organizations. It provides real-time data intelligence for off-the-shelf use cases that augment human intelligence in networks, operations, care, marketing and management and to automate business processes, for example:
- Automated network optimization
- Autonomous care
- Automated marketing engagements
- Automated VIP monitoring
- Automated SLA monitoring
The tool comes with embedded analytics and machine-learning automation and artificial intelligence algorithms implemented by Bellabs. It provides flexibility and openness with analytics toolkits and open APIs.
Customer Experience Index augments CSPs users and automates business processes leveraging a customer-centric X-dimensional data model.
Cognitive Analytics for Customer Insight helps you increase customer satisfaction by giving you relevant data about customer and network experience, roamers, corporate customers, and customer care. You can use this data to:
- Gain a holistic view of the fixed and mobile customer experience
- Move from reactive reporting to predictive analytics and automated actions
- Adopt an analytical approach that focuses your teams, tools, and processes on the customer experience
Our solution lets you boost your customer experience management capabilities from any starting point. It gives you actionable insights on every customer and cell. Built-in analytics that use Bell Labs machine learning algorithms automatically tune these insights to your needs and improve prediction of customer satisfaction scoring.
Cognitive Analytics for Customer Insight enables the operators to address questions that are of interest for different organizations:
KPIs and dimensions for slicing and dicing
degree customer view
Net Promoter Score 2 %
Campaigns with 5-8 % higher adoption rate than average
service problem early detection capability by 96,8%
reduction in customer complaints rejected to major faults
reduction in average customer care handling time
less resources needed in the 2nd line customer care
"The decision to onboard Nokia is in line with Telenor Pakistan's ongoing strategy for network expansion, transformation and virtualization. Our ambition is to set up data ready operations by bringing capabilities of automation, intelligent field operation, smart planning and customer insights with new and advanced tools which we shall leverage through our new global partner. We are constantly bringing innovation to our technology domain in order to bring the true benefits and experience of digital services to our customers and we believe this partnership will give us access to a global pool of competencies in addition to bringing us one step closer to the fulfilment of our purpose of connecting people to what matters most."
"Nokia's CEM solution and its underlying methodology exceeded our expectations, and its extensive use case library demonstrated the company's proven track record in helping service providers around the world successfully transition to customer-centric operations. We are confident that the partnership with Nokia will be invaluable in our ongoing effort to find new and more innovative ways to deliver superior experiences for our customers."
"We differentiate Safaricom with our customer-centric approach, so our investments in CEM are important. With Nokia Cognitive Analytics for Customer Insight, we now have one customer experience management solution for the company. We can resolve issues before they impact subscribers. We can give individual customers a personal touch and make our constant quality of service improvements visible."