Nokia AVA analytics services

Why do operators need analytics more than ever?

Operating a telco network has always been complex. But with massive data growth and multiple layers of network technology, tomorrow’s IoT and 5G networks will be more complex than ever.

With pressure on headcount, many operators are already reaching the limits of what their human engineers can achieve.  

That’s why analytics and AI, with help from automation, is vitally important for the future of network operations.

Nokia Cognitive Services are designed to help telcos overcome the challenges: to improve operational effectiveness and enhance the customer experience.

Most operators are seeing flat or falling revenues: analytics can potentially help reduce churn and incubate new sources of revenue.

Mobile operators possess immense amounts of data about how their subscribers move around the city. Added to information about their age, gender and other habits, this is a treasure trove that will help operators access new revenue.
Cities benefit from information about travel patterns so they can plan roads and transport schemes, parks, shopping malls, recreational buildings or offices.

Transport networks want to adapt schedules, plan resources accordingly, and make network investments that will benefit travelers.
Businesses want to know where and how often their customers visit for shopping and leisure activities, allowing them to plan their locations and target promotions at the right people.
Operators can meet all these needs with Nokia Mobility Analytics, turning data into new business opportunities.

Highlights

Mobility Analytics is based on Nokia AVA, a cloud-based open platform through which Nokia services experts worldwide share their knowledge and best practices.

Three use cases are currently available:

  • City Planning
  • Transportation
  • Travel industry

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