As a marketing director with the Alcatel-Lucent Product and Solution Marketing organization, Rich leads the global marketing activities for the Alcatel-Lucent IP Platforms portfolio. Appointed to his current role in January 2013, Rich previously led the product management and marketing activities for the Alcatel-Lucent IMS end-to-end solution. During a career spanning over 20 years, Rich has also held senior roles in product management, product marketing and business development covering a wide variety of technologies, including wireless, IMS, softswitch, and digital switching. Rich is the author of “The Six Degrees Of Mobile Data Plan Innovation” eBook and blog series. He has consulted with numerous service providers on evolving their data plans and business models for growth in a data-centric world. The Consumer Mobility Opportunity Study is the 5th primary market research effort Rich has led. Rich is the recipient of numerous corporate awards for his contributions to product leadership and new product launches. Rich holds a BS in Applied Mathematics with a concentration in Computer Science from Carnegie Mellon University and an MS in Computer Science from the University of Virginia.