I am an engineer by training. But the chance to drill into complex technologies and find a way to explain their value proposition in a relatable way lured me into marketing. Today, with the launch of our Go Allwhere campaign, it’s fair to say I have never worked on a marketing program that involves so many technologies at the same time and promises to drive such extraordinary change in the world. I find it exhilarating!
The Go Allwhere campaign reaches out to companies and organizations standing on the cusp of an industrial revolution. Often termed “Industry 4.0”, it follows on the footsteps of the current information age and is enabled by technologies such as the Industrial Internet of Things (IIoT). This revolution makes it possible for them to really transform their business, drive a step function in productivity, offer innovative customer experiences, and in the process create significant business value. We want to connect with these fearless companies and visionary people who know where they want to go, what they want to be, and how they want to change things for us all.
Our Allwhere story is for companies who are getting serious about industrial digitalization and automation. Asset-intensive organizations in segments like manufacturing, logistics, power utilities, public safety, mining and transportation employ much of the world’s workforce. Indeed, in the US they employ 75% of the workforce! However, they have yet to transition in a meaningful way into the digital economy. As a result, they have suffered a productivity rut. In fact, since 2000 the digital economy industries have seen 4x the growth of those in the physical economy.
This is all changing now. Industry 4.0 technologies – IIoT, edge computing, deep analytics based on artificial intelligence and machine learning, ubiquitous networking, augmented and virtual reality, remote control and digital twinning – are maturing and promise to bring together the physical and digital economies. As they reach a critical mass of adoption, the opportunity for realizing a much bigger productivity boom is before us.
The potential use cases are virtually endless.
- Take utilities: an underlying network with more connectivity, intelligence and reach will make it easier to integrate diverse energy sources – including renewables – with better real-time control over the grid. That will mean more efficient service delivery, a superior customer experience and less impact on the planet.
- Or consider agriculture. In an Allwhere world, farms will generate higher yields on less land with less water by monitoring conditions more precisely over private LTE wireless broadband networks. They integrate everything from wireless devices in the field, to driverless combines and tractors, to satellite weather data.
- Real-time healthcare will also go to the next level. Healthcare providers will be able to conference with patients remotely and deliver health services at a distance — reducing the need for massive, costly, resource-intensive centralized facilities in favor of smaller, distributed, local centers.
Our Future X for industries architecture offers a framework for how companies can seize this opportunity. It hinges on investing in an architecture that can acquire a complete, accurate and continuous understanding of the state of anything that must be monitored, controlled and optimized. Valuable insights from such an understanding will make the most efficient use of assets and resources, thereby maximizing productivity. It’s this marriage of physical and digital worlds that will allow industries to drive the automation of everything. Read more about Future X for industries in CTO Marcus Weldon’s blog.
I also invite you to read more about our Allwhere story. Allwhere is for everyone who wants to own the new digital age of industry, and transform the richness, scope and efficiency of what you make, and do, and are. We are ready and excited to Go Allwhere with you!
Share your thoughts on this topic by joining the Twitter discussion with @nokiaindustries using #Industry40 #NokiaforIndustries #GoAllwhere #IIoT #digitaltransformation