Here’s why FWA + 5G = a revenue generating combination
Investment in 5G is ramping up around the globe and for very good reason. Consumers can’t wait to get their hands on 5G’s enhanced mobile broadband (eMBB) and, basically, be able to stream video on the move. But there is a challenge for operators investing in 5G: according to a recent primary market research end user survey conducted by Parks Associates on Nokia’s behalf, consumers don’t want to pay any more for it than they do for current mobile services.
So how can operators ensure they get a good return on their 5G investments? With fixed wireless access (FWA).
Operators believe FWA to be the second most attractive 5G use case after eMBB according to another recent Nokia commissioned survey conducted by Omdia. The Parks Associates survey backs that up: 66% of consumers are perfectly happy to have their home broadband provided through 5G FWA. While they don’t necessarily understand the technology, consumers know that 5G speeds and latency must be useful for them at home.
They’re right, of course. 5G’s 10-25% increase in capacity over 4G will change the face of fixed wireless access forever with speeds that truly compete with fixed broadband services. With 5G, FWA can finally fulfil its promise.
5G FWA services allow mobile operators to add new revenue opportunities beyond mobility with increased ARPU from bundles. For converged operators, it provides an opportunity to connect subscribers that they may not have otherwise reached with the fixed network. And unlike mobile broadband, FWA also opens the door to new revenue opportunities with video, gaming, security and a multitude of consumer services. The fact is that FWA helps pay for the investment in new 5G network infrastructure.
5G FWA provides flexibility for different operators based on their unique needs. Converged operators with ADSL networks that struggle to compete today are looking to 5G FWA to boost speeds without having to invest in new physical infrastructure. This is especially helpful in regions with national broadband plans mandating rapid deployment of faster broadband speeds.
Since 5G FWA can be deployed quickly, it’s a good tool for connecting homes during a FTTH deployment, ensuring subscriber loyalty while the fiber network is still being built. Subscribers can then move to fiber when its available, freeing spectrum for other use cases in the future.
Let’s not forget businesses. 5G FWA speeds are perfect for small and medium businesses, providing another revenue stream for operators. For larger enterprises, it can be used to connect remote buildings or provide a backup connection in case of failure of the fixed connection.
Whether it’s used as part of a mobile bundle to increase ARPU, connect homes that can’t be reached with fiber, compete out of region, or connect businesses, 5G FWA has the capacity to get the job done.
From a portfolio perspective, Nokia FastMile solutions include indoor gateways and outdoor receivers with industry leading gain to make the most out of your investment in 5G radio. Giving you the ability to really make 5G pay.
Share your thoughts on this topic by joining the Twitter discussion with @nokianetworks or @nokia using #5GFWA #5G