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SDAN: making a business case that can’t be refused

A great business case is crucial for securing funding for a project. But how do you manage the investment risk without having a crystal ball? This financial justification challenge is something every one of us will face one day or another.

Helping you make a business case that can’t be refused is exactly what Nokia Software-Defined Access Networks (SDAN) can do. We can help calculate and validate the benefits of SDAN, taking into account the current mode of operations. We’ve found that operators typically get 25-40% annual savings on those daily routine management tasks that are essential for keeping the network running smoothly. The operational undertaking will otherwise soon become unsustainable and operators can become more proficient with better consistency and higher service availability.

However, let me tell you a well-kept secret: while a strong business case is undeniable needed, it has little impact on whether your initiative succeeds or fails. And, in truth, even a compelling business case is often difficult to balance against the fact that fixed access operators have existing money-making network assets that simply can’t be replaced or upgraded all at once.

I think almost anyone would agree that if you were to build a brand-new network today to support FTTH or FTTC, SDAN would be front and center. After all, who would argue for vendor- or technology-specific equipment silos and EMS that require proprietary configuration details from the OSS stack, and perpetual modifications across all network layers for each new release? And who would argue against the power of SDAN to automate and enhance operations, and accelerate or create new revenues?

The real key is finding a compelling path with reasonable, justifiable steps without risking either the current network investment nor current services. Nokia achieves this through an incremental approach that makes it possible for operators to adopt SDAN at a measured pace. Without getting lost in too much technical detail, we’ve done this by decoupling network evolution from OSS evolution so they don’t have to move at the same pace. The abstraction layer in SDAN makes it possible to create a hybrid virtual/physical access network with traditional network assets working alongside SDAN’s advanced programmability and closed-loop automation. This means SDAN can be applied to specific functions, regions or deployments pragmatically. A clear product vision, a strategy for executing it and knowing which initiatives to start, stop, or continue will serve you better every time—especially if your goal is to achieve high-performance network autonomics.

Bring together the long-term operational benefits (and savings) with immediate incremental revenue from a phased adoption, and SDAN has a hugely attractive business case. But to ensure your SDAN deployment is a total success, we’re launching a unique-to-market Build-Integrate-Operate-SDAN (BIOS) service to further help operators get started with SDAN. BIOS includes end-to-end design, quick-start solutions, support for legacy systems, and system integration services. It builds on our extensive network migration experience (more than 65 ultra-broadband transformation customers with 99%+ first-time-right success) and our market-leading SDAN portfolio, including our unique service to seamlessly convert Nokia ISAM nodes to SDAN-enabled Lightspan nodes.

I may be BIOSed—sorry, biased—but I think BIOS is a sure-fire path to SDAN cost savings and revenue.

Come see us at our booth at BBWF 2019 to learn more.

Share your thoughts on this topic by joining the Twitter discussion with @nokianetworks or @nokia using #broadband #gigabit #ngpon

Filip de Greve

About Filip de Greve

As product marketing manager at Nokia, Filip focuses on new market strategies for innovative copper and fiber based access solutions. He holds a Ph.D. in telecomm and has over 10 years experience in the ICT & telecom industry with broad expertise in hardware, software and services. He loves road cycling and thrives on thinking outside the box to explore new ideas and concepts.

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