Guidelines for 800 Consumer Announcements.

This document describes an investigation leading to the development of a set of guidelines for composing 30-120 sec. announcements for the 800 Consumer Service. The guidelines (Attachment 1) are intended to help sponsors (companies that wish to make information about their products and services available through 800 Consumer) write announcements which are comprehensible, memorable, and informative. The guidelines are based on information from a variety of sources including an earlier simulation study of the service, a review of relevant literature, consultations with subject matter experts, and the results of an experiment using announcements developed for the technical trial of the service.