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    Improving AT&T's Product Realization Process: Compliance and Cultural Change (NOT KNOWN IF PUBLISHED BECAUSE AUTHOR HAS LEFT AT&T)

Improving AT&T's Product Realization Process: Compliance and Cultural Change (NOT KNOWN IF PUBLISHED BECAUSE AUTHOR HAS LEFT AT&T)

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To improve the Product Realization Process (PRP) the emphasis must be on adding structure and discipline to the process and building a high-performance team to work the process. Members of the functional organizations: marketing, design, manufacturing, sales, and field support, form a PRP Team that has the responsibility of adhering to the concepts outlined in the AT&T PRP Guidelines.