Improving NPI White Collar Processes

As the technology gulf between different companies within any modern industry diminishes, the relative efficiency and effectiveness of basic business processes that realize products, and deliver them to the customer, become increasingly important. In fact, it can be argued that the relative effectiveness of these processes has become one of the largest differentiators between successful companies and those that are struggling to maintain industry position. The "white collar" information processes required to introduce new products, and how effectively they are managed, directly impact market timeliness, product quality, and customer satisfaction.