Market Demand Simulation Model For New Products and Services

In the rapidly evolving Information Movement and Mangement (IM&M) market, the estimation of demand for new telecommunications services and products for business customers has become increasingly complicated. Sources of complication include: the increasing complexity in customers' needs and applications of communications services and products, the need to estimate multiple cross-elastic impacts, the introduction of new technology, and the ability of customers to place the intelligence for communications at many different positions in their end-to-end communication paths. We present in this paper a demand methodology which can appropriately treat many of these complications.