"My personal web": a seminar on personalization and privacy for web and converged services

The web services paradigm holds the promise of tremendous flexibility in how services are combined to meet the needs of individual end-users. The “convergence” of networks (wireline telephony, wireless, data) further enhances the web services paradigm, by enabling the incorporation of real time contextual information (e.g., presence and location) along with opportunities for web services to impact the physical world more immediately (e.g., a vending machine delivering a soda based on a purchase via a cell phone). But it will not be possible for most end-users to enjoy the rich and intricate possibilities, unless a broad variety of personalization technologies are available and respect the end user's legitimate need for privacy.