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Author Profile

Barbara Sampson

Barbara is responsible for marketing/marketing communications for the Alcatel-Lucent P&C portfolio, which includes policy management, charging, and diameter signaling. For years, Barbara has supported a number of marketing-related functions across the company, including market research, competitive intelligence, strategic planning, demand generation, and business development. She holds an MBA specializing in Marketing from Fairleigh Dickinson University and a Bachelor of Science degree also specializing in Marketing from Rider University.