Today Oliver Krahn leads Alcatel-Lucent marketing pull initiatives in EMEA. He has lived the changes in the telecommunications industry since 1992, when he started with Philips Kommunikations Industrie. Since then he has held a broad range of international management functions across the service business with Lucent Technologies and Alcatel-Lucent. 3 years ago he joined the marketing organization to drive a thought leadership program on Customer Experience Management. Oliver is an electrical engineering graduate from Technische Hochschule Darmstadt in the domain of telecommunications.